topic

Building with AI

for

Founders preparing a launch or announcement

date

2026-10-26

The launch page checklist: what to ship in 5 days

For a launch, a funding announcement or Demo Day, you don’t need a full website. You need one page that says what you do and asks for one action. Here’s what goes on it, in the order we build it.

Day 1: The message

• Headline: say exactly what the product is. Julian Shapiro’s test is that someone who reads only the headline knows what you sell (Julian Shapiro).
• Subheadline: how it works and why it matters, in one or two sentences.
• One action: join the waitlist, book a demo or sign up. Pick one.

Run every line through copywriter Harry Dry’s three tests: can you picture it, can it be proven wrong, and could a competitor say the same thing (Upgrow)?

Day 2: The structure

1. Hero: headline, subheadline, the action and a product visual.
2. Proof: logos, a quote with a name, or a number.
3. How it works: three steps, with screenshots.
4. Details: the features that answer the biggest objection.
5. FAQ: pricing, security and who it’s for.
6. Final call to action: the same action as the hero.

Day 3: The design

• Use your brand system, or set a simple one: one type pairing, two colors and one button style.
• Show the real product. Screenshots beat illustrations.
• Design for phones first, because many visitors will open your link on one.

Day 4: The build and setup

• Fast hosting and a custom domain
• Analytics and a working form or waitlist
• A page title, a description and a social share image
• A favicon, legal links and a contact email
• Alt text and readable contrast
• A short plain-text summary of the company for AI search tools

Day 5: Test and launch

• Open the page on three phones and two browsers.
• Click every link and submit every form.
• Check load speed and the share preview on X, LinkedIn and Slack.
• Launch, and watch the first hour of analytics.

Common mistakes

• A slogan instead of a description
• Three buttons asking for three different things
• No proof anywhere on the page
• A wall of features with no product visuals

How we do it

Our Launch Page is $3,500 and goes live in 5 business days. If you need a full site, the Launch Sprint adds brand essentials and 5 to 8 pages in 10 business days. Book a 20-minute call.